The dizzying barrage of new marketing technologies is leading to confusion,
the rule of hype, and bad marketing investments and decisions. Beyond "e"
is designed to help sales and marketing executives look beyond current
e-business fads to understand the fundamentals that will distinguish sales and ...
If you've ever had the sneaking (and perhaps depressing) suspicion that the Internet
is radically changing the world as you know it, buck up. No wait, buckle up--it is.
While some people celebrate this and others bemoan it, Michael Lewis has been busy
investigating the reasons for this rapid change....
Not just another book on the theory of strategic planning, here are dozens of
recipes for creative group activities to facilitate strategic planning in any
organization. Designed for use by consultants, facilitators, and management team
leaders, step-by-step instructions guide you through exercises...
In their previous book, The Balanced Scorecard,
Robert Kaplan and David Norton unveiled an innovative "performance management
system" that any company could use to focus and align their executive teams,
business units, human resources, information technology, and financial resources on a unified...
Providing the tools and systems required for leading a
"measurement managed" HR architecture, this important book
heralds the emergence of human resources as a strategic powerhouse in today's organizations.
Three experts in the field outline a powerful measurement system that highlights the...
Change can be a blessing or a curse, depending on your perspective.
The message of Who Moved My Cheese? is that all can come to see it as a blessing,
if they understand the nature of cheese and the role it plays in their lives. Who
Moved My Cheese? is a parable that takes place in a maze. Four...